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Tag Archives: packaging
Are private label manufacturers branding themselves to the end user?
I didn’t expect to find the manufacturer’s name in my “unbranded” generic Allegra OTC Allergy medicine from Target. It looks like Dr. Reddy’s Laboratories Ltd. (NYSE: RDY), the India-based pharmaceutical company know for its generic drug business, has decided to … Continue reading
Posted in Branding, Observations, Tactics & Strategy
Tagged branding, dr reddys, packaging
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